Fans say Taylor Swift ‘regained her throne’ after star's music returns to TikTok amid UMG's feud with app
LOS ANGELES, CALIFORNIA: Taylor Swift has made a 'swift' comeback to the short video streaming platform, TikTok after her music catalog was removed was made accessible to users recently. Swifties were overjoyed to hear about the singer's return to TikTok, referring to it as the ‘Wildest Dreams’ singer reclaiming the music throne.
A recent revelation about the singer also earned her praise on social media after rapper French Montana revealed in an interview with Russia’s Vlad TV that he and Swift had been offered $1 million and $9 million by Swift to perform a private concert in the United Arab Emirates. However, Montana claimed that the ‘Enchanted’ hitmaker had refused the offer.
Taylor Swift's music makes return to TikTok
Swift’s songs have made an unexpected comeback on TikTok. Swift’s music was removed from TikTok in February after a disagreement between the platform and Universal Music Group.
TikTok users saw the return of favorites like 'You Belong With Me', 'Lover', 'Cardigan', 'Fearless (Taylor’s Version)', 'Cruel Summer', and more to the platform. TikTok users can once again freely use these tunes in their videos without any hassle.
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This resurgence of Swift’s music on TikTok comes just before the launch of her highly-anticipated 11th studio album, 'The Tortured Poets Department', scheduled to drop at midnight on April 19.
📲| Taylor Swift’s OWNED music catalogue is back on TikTok and she’s the only UMG artist to have their music back on the platform! pic.twitter.com/aFLTvd4Dr8
— Dhanush (@reputanush13) April 11, 2024
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The drama began when Swift's label, Universal Music Group, accused TikTok of not protecting its artists from AI-generated tracks being widely used on the platform. This led to the 'swift' removal of music from artists like Swift, Ariana Grande, Harry Styles, and others.
Variety speculates that perhaps TikTok struck a separate deal with Swift, given that she owns her masters and likely has some say in these matters, despite being distributed by UMG and having signed with the company’s publishing division in 2020, reports Variety.
Another possibility is that Swift is teaming up with TikTok to promote her new album, 'The Tortured Poets Department', just as she did with her last album, 'Midnights'.
Internet users assert no one can keep Taylor Swift silent
An X user wrote, "A triumphant return! Taylor Swift regains her music throne on TikTok, an artist's victory we should all cheer!"
A triumphant return! 🎶 Taylor Swift regains her music throne on TikTok, an artist's victory we should all cheer! 🎉💖
— Lark (@Lark767472) April 11, 2024
Another user wrote, "If anyone’s gonna have her way in this industry it’s Taylor Swift."
If anyone’s gonna have her way in this industry it’s Taylor Swift 🔥🔥🔥
— ladidai (@ladidaix) 🤠 peep lincolnbio (@ladidaix) April 11, 2024
A user commented, "She never misses a good opportunity to promote her music."
She never misses a good opportunity to promote her music
— Travel lover 🎀 (@travellover28) April 12, 2024
Another user commented, "They had to bring the back the famous queen's discography."
They had to bring the back the famous queen's discography
— 👑 SonesLoveSoshi 💗 (@soneslovesoshi) April 12, 2024
A user stated, "This is what happens when you are the unstoppable music industry, record shattering Mastermind! did anyone think they were going to keep THE Taylor Swift silent."
This is what happens when you are the unstoppable music industry, record shattering Mastermind! 😊💕🫶🏼 did anyone think they were going to keep THE Taylor Swift silent 🤫 😂 pic.twitter.com/Bm71g8C4aL
— Jeannie ✨ eras tour 7/7, 7/8 & 7/14, 7/15 (@jeannielangz) April 11, 2024
This article contains remarks made on the Internet by individual people and organizations. MEAWW cannot confirm them independently and does not support claims or opinions being made online.
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